You Can Control Your
Financial Story

Pay off debt. Own a home. Save for retirement.

Break the cycle of living paycheck to paycheck with
Julep's psychology-based approach to financial wellness.

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No Matter How Hard You Try, You Can’t Seem
to Keep Your Money in Your Wallet.

Sound familiar? You’re not alone. 6 in 10 Americans don’t have enough money to cover a surprise expense. 

Americans are struggling harder than ever to save their money. If you're like most people, you've likely tried personal finance apps and budgeting apps before—but they didn't work. You stay on track for a while only to realize you're back at square one. So how are you supposed to make any real financial progress? 


What if the answer to your financial troubles isn't how—but why? 


Julep's approach to financial wellness lets you look under the hood to learn how financial decision-making works on a cognitive-behavioral level. Then, through progress monitoring, targeted financial advice, and simple psychology-based financial lessons, you can finally start making the headway you need to conquer debt and reclaim your financial future. 

You Need A Better Way to Budget, Save,
and Manage Debt

Julep is a personal finance app that teaches you how to manage your money. 

Julep is a unique financial wellness app that pairs cognitive and behavioral insights with goal-tracking features to help you achieve any financial milestone. So whether your goal is to pay off credit card debt, buy a house, or start saving for retirement, your path is customized to fit your exact financial situation. 


Knowing what your financial picture looks like isn't enough. We know that lasting behavior changes require more than just knowledge—they require intrinsic motivation and accountability. That's why we combine small, targeted personal finance lessons with psychological insights and goal-tracking features to help you achieve big financial milestones. 


With Julep, everyone has a chance to escape the hamster wheel of debt and learn the same money management tricks that wealthy investors have used for generations.

Learning Made Simple

Complete short, digestible lessons and daily activities that integrate principles of financial psychology all at your own pace.

A Personalized Approach

We think bite-size is the right size. You'll learn how to manage your finances through short, digestible lessons, all at your own pace.

Discover your unique financial behaviors and build a personalized plan for financial wellness

Financial Analytics

We think bite-size is the right size. You'll learn how to manage your finances through short, digestible lessons, all at your own pace.

You'll review key metrics about your overall financial health when you link your accounts, categorize your expenses, and track your goals.

Bank-Level Security

We think bite-size is the right size. You'll learn how to manage your finances through short, digestible lessons, all at your own pace.

Security is essential to you and to us. Your data will be encrypted using bank-level security.

"I never realized how much psychology plays a role in financial health. The financial lessons are packed with tips I wish I'd learned years ago, and they're actually changing my whole approach to personal finances."

- Hailey, 31

Meet Julep: Your Personal Finance Solution

With Julep, you can take control of your finances and start building a brighter future.

Julep is powered by a team of experienced professionals with backgrounds in finance, psychology, and technology. We are passionate about helping people understand their relationship with money so they can take manageable steps toward reaching their personal financial goals. Our holistic approach to personal finance provides our clients with the tools and knowledge they need to make informed financial decisions.


Americans in Debt


Americans Without Savings


Average Personal Debt


Average Retirement Savings

It’s finally time to take the first step on the road to financial freedom. 

Get Early Access. Rewrite Your
Financial Story.

"Non-judgemental, simple, friendly, and secure."

Meghan, 28


“Julep is a great app to learn more about your personal finances without having to switch between multiple apps."

Eric, 23

"As someone who struggles with finance, Julep is easy and helpful to get me where I need to be."

Laura, 42


“I love that it talks about self care - that combined with finances makes me very willing to use it."

Sam, 24


Could Your Employees Use a Financial Wellness Check?


If you manage a team, the chances are high that they carry a stressful financial burden. With stress leading to more than a million workplace absences per day, employers need to do more to provide holistic financial wellness support for their teams. 


Julep is a financial wellness app that can help. We provide users with the tools, knowledge, and resources they need to be financially healthy.